O2 Telefonica Germany GmbH & co is part of the Telefonica S.A. telecommunication group. O2 Germany offers its customers postpaid and prepaid mobile telecom products as well as innovative mobile data services, with over 16.5 M mobile subscribers and 14% share of the German mobile market.
• Compete with one-product-fits-all offerings that had recently launched in Germany with generic navigation solutions by offering O2 subscribers a local, relevant application with full navigation functionalities plus a suite of valuable location-based services free of charge
• Provide O2 subscribers with a high quality mobile navigation solution
• Offer local and relevant premium services to users to enhance their everyday lives whilst on the go
In April 2010, O2 launched “Telmap Navigator powered by O2” – which is available on over 360 devices across all mobile platforms. Telmap Navigator is embedded on most of the devices and is also available for download from O2 WAP site.
Telmap Navigator is totally FREE of charge to all O2 subscribers. Users can simply click on the Telmap Navigator icon on their phone or download from the O2 website and they get complete turn-by-turn navigation with real-time traffic updates from ADAC. Users can also purchase safety zone enforcement warning alerts and European map coverage for a small monthly charge which is automatically added to their monthly O2 bill.
O2 Germany have become the pioneers of mobile navigation in Europe, after being the first mobile Operator to launch FREE navigation to all their subscribers, O2 then continued by being the first to launch navigation solutions in Europe on the Palm Web OS, the first to launch safety zone enforcement alerts in Germany and the first to launch navigation on Windows Phone 7 in Europe.
O2 Germany is constantly expanding their offering to make it even more local and relevant to their users. A recent example is the addition of Das Ortliche data into the search so users can get the most relevant information available.
Since launching the service in April 2010, O2 Germany already has over 200,000 users. Telmap Navigator powered by O2 users with over 1,000 new users joining the service every day. Users continue to use the application on a regular basis for navigating by car and by foot and also for local search.