Cell C is South Africa’s third cell network and is owned by 3C Telecommunications. Cell C offers its customers postpaid and prepaid mobile telecom products as well as innovative mobile data services, with over 7.4M mobile subscribers.
• Compete with one-product-fits-all offerings that had recently launched in South Africa by offering Cell C subscribers a local, relevant application with full navigation functionalities
• Provide Cell C subscribers with a high quality mobile navigation solution
• Provide Cell C subscribers the ability to find their favourite local South African chains and brands around them
In November 2011, Cell C launched “Cell C Xplorer” – which is available to all Cell C BlackBerry subscribers. Cell C Xplorer is available through VPL (virtual preload) on all new BlackBerry devices and to users who have already purchased a BlackBerry from Cell C in the past.
Cell C Xplorer is totally FREE of charge to any Cell C subscriber with a BlackBerry that they purchased from Cell C. Users can simply click on the Cell C Xplorer icon on their phone and they get complete turn-by-turn navigation.
Cell C are the first operator in South Africa to enable users to reach their favourite South African brands in just one simple click.
Since the launch thousands of new users continue to join the service each week. Users continue to use the application on a regular basis for navigating by car and by foot and also for local search.
Customer Benefit- testimonial:
“We believe offering search, mapping and navigation as a local service adds value to our customers and will increase the day-to-day usage and interactions,” said Sue Kennedy, Cell C’s Executive Head of Sales and Distribution. “We look forward to a continued partnership with Telmap, leveraging their localisation and customisation capabilities to further develop the location services we provide our subscribers.”